Experience

 

Steve Tassler:

Steve is a respected authority on Interactive Marketing – specifically in applying new media and emerging technology to measurably increase brand awareness, engage buyers, and drive sales for real estate and hospitality clients.  His team at Xeputu has provided Direct Marketing strategy, execution and tracking to more than 20 high-end fractional and Private Residence Club projects since 1998 – including Capella Pedregal, Calistoga Ranch, The Phillips Club, and Palazzo Tornabuoni.  Steve’s early career included management positions at Deer Valley Resort and the prestigious Stein Eriksen Lodge, where his team earned the AAA Five Diamond Award – a first for the state of Utah. Later as an executive at SKI-WEST, he was part of the team that increased the size of the company to almost fifty employees by 100% over a twelve month period. He subsequently became a senior director at digital marketing agency GCommerce, where he launched a real estate marketing division and developed innovative new campaign tracking methodologies.  At Xeputu, Steve oversees multi-disciplinary marketing campaigns – whose tactics commonly include Search Engine Optimization, Paid Search, Repeat-Traffic Systems, Online Media Buying, Social Media, and Email Marketing. He frequently speaks on campaign analytics and the integration of online and offline marketing techniques.

 

Tim Thomas:


Most recently, Tim has struck out on his own creating the company Xeputu, an internet solutions company focusing on website design, development and marketing. Previously Tim created a new division of a company that has expanded the reach of clients to drive new revenue for hotels across Italy. In addition, he is responsible for managing the in country team and partnerships.  Tim lead the Search Marketing Department at a medium size company where he developed a cutting edge search strategy grounded in traditional marketing principles and created a team of innovative thinkers. The result is an unparalleled approach to revenue generation through Search Marketing.  Tim began his career at a small search engine optimization company with a major emphasis in linking strategies for client websites. Tim holds a BA degree in Information Sciences and Technology from Pennsylvania State University.  When he is in Park City, Tim enjoys off-roading, dining out, and is the office authority on all that is The Dave Matthews Band.

Stella Taylor-Thomas:

Stella is our director of "keeping priorities straight". Every day it is her responsibility to remind us that life is too short not to go play in the yard. Stella joined our team in March of 2011 as a sales assistant (because no one could resist how cute she was as a puppy) and quickly rose through the ranks to, well pretty much run the show. While her motivations are sometimes questionable, her energy is undeniable.